Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and as you go along he has got witnessed an ever-changing landscape that has needed continuous alterations with regards to company priorities. Like racetracks within the united states of america and across the world, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat a lot more than a decade ago—have end up being the focus that is primary South United states songs.
Rionda spent my youth within the sport as a result of his daddy’s love for race and reproduction. Today, he could be effortlessly among the world’s race track executives that are busiest in their part as vice president of race for Codere, a significant international video video video gaming business located in Madrid, Spain.
All of it began for Rionda being a 5-year-old as he would join their household for a of racing at Hipodromo de las America in Mexico City, and other tracks throughout Latin America day. Their dad, Ramon Rionda Sr., ended up being click to find out more an effective breeder and owner whom competed in the greatest degree. Commitment to your sport has permitted the son become earnestly mixed up in development of a business that is completely new from his times as a fan.
“we nevertheless love the horse racing—the pageantry, your competitors, the challenges—but the company model has brought for a entirely brand new impact,” he stated. “Today, it is about developing a effective brand name and then packaging and dispersing it precisely. Competition for the video gaming and activity group of fans calls for an infinitely more imaginative approach as being a practical company consideration.”
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